Global Public Relation Influencer Marketing Assistant

This is a junior role in a communications or marketing team that sits where PR (getting a brand talked about in the media) meets influencer marketing (paying or partnering with social media creators to feature a product). You spend your time finding and vetting creators, organising gifting and paid collaborations, and supporting press activity across more than one country or region. You'd typically work either in-house for a brand or in an agency that runs campaigns on behalf of several brands.

Starting salary: £22k–£28k
Live graduate jobs: Search all jobs
Main way in: Direct application to an assistant or executive-level job…
They usually ask for: A degree in almost any subject is usually acceptable

Approximate graduate salary

Typically around £22,000–£28,000 to start, though this varies widely - London in-house roles at large consumer brands tend to sit at the upper end or above it, while small agencies and roles outside London often start lower. Bonuses are uncommon at assistant level, though some in-house teams offer them.

What you'd actually do

Building and maintaining lists of creators and journalists - researching who covers your category, checking their audience is in the right countries, and logging contact details and past coverage in a spreadsheet or a dedicated PR/influencer database tool
Sending outreach emails and DMs to creators and their agents or managers, chasing non-replies, and handling the back-and-forth over dates, deliverables and rates
Organising product seeding (sending free product to creators in the hope of coverage) - pulling addresses, briefing the warehouse or fulfilment partner, tracking shipments and chasing customs paperwork for overseas sends
Checking that posts actually went live, match the brief, and carry the right advertising disclosure (in the UK, #ad or similar, in line with ASA and CAP Code rules), then flagging anything non-compliant

Show 4 more

Pulling together coverage and performance reports - screenshots of posts and articles, reach and engagement figures from platform dashboards or a monitoring tool, and a short written summary of how a campaign landed
Drafting first versions of press releases, creator briefs, pitch emails and campaign recap decks for a manager to review
Co-ordinating across time zones with regional teams or local agencies - joining early or late calls, translating a global campaign plan into something local teams can run, and keeping a shared tracker up to date
Helping run events and launches: guest lists, invitations, press kits, on-the-day logistics and making sure creators get what they need to post

How graduates get in

Direct application to an assistant or executive-level job advert is the most common route - agencies and in-house teams hire at this level year-round rather than through a single autumn recruitment cycle, so you apply when the roles appear
Agency internships or placements, often paid and lasting a few months, which frequently convert into permanent assistant roles. A 'sandwich year' placement during a marketing or communications degree is a well-trodden path
Formal graduate schemes exist at the larger communications groups and at big consumer brands, but they are a minority of entry points and are competitive. Most people get in via ordinary job adverts
Sideways moves from adjacent junior jobs - social media assistant, marketing assistant, account executive at a smaller agency, or a brand's customer or community team

Show 2 more

Building your own credibility online: running a niche account, a newsletter or a creator side-project with genuine engagement is taken seriously here in a way it isn't in most graduate jobs, because it proves you understand the platforms from the inside
Apprenticeships (e.g. PR and communications apprenticeships) are a non-graduate route into the same job ladder, worth knowing about if you're weighing up a degree

What employers ask for

A degree in almost any subject is usually acceptable. PR, communications, marketing, journalism, English, languages and business are common, but employers care far more about whether you can write clearly and whether you follow the social media landscape than about your subject
Most adverts ask for a 2:2 or 2:1, and plenty don't specify a classification at all. This sector is less grade-filtered than, say, law or investment banking
Some relevant experience is near-essential, even for 'assistant' roles - a placement, internship, student media, running society social accounts, or freelance content work. A completely blank CV is the main thing that gets rejected at this level
Demonstrable familiarity with Instagram, TikTok and YouTube as a marketer rather than just a user - knowing what a brief, a usage right and a disclosure are, and being able to talk about campaigns you thought worked

Show 2 more

For genuinely global roles, a second language or lived experience of another market is often a real advantage and occasionally a requirement, especially for EMEA or APAC-facing positions. This varies a lot by employer
Professional qualifications aren't required to get in. Some people later take CIPR (Chartered Institute of Public Relations) or CIM (Chartered Institute of Marketing) qualifications, sometimes employer-funded, but they are a nice-to-have rather than a gate

Skills that matter

Clear, fast, adaptable writing

You'll draft pitch emails, creator briefs and press releases in a single day, each needing a different tone, and your drafts go to a manager who doesn't want to rewrite from scratch.

Spreadsheet and tracker discipline

A campaign with dozens of creators across several countries lives or dies on whether someone is accurately logging who agreed to what, what's been shipped, what's gone live and what's been paid.

Knowledge of UK advertising disclosure rules

Paid or gifted content must be labelled as advertising under the CAP Code and ASA guidance, and an assistant who spots a missing #ad before a regulator or journalist does becomes very valuable, very quickly.

Reading engagement data sceptically

Part of the job is working out whether a creator's audience is real, in the right country and actually engaged, rather than taking a follower count at face value.

Negotiation and polite persistence

You'll be chasing creators and their managers over rates, deadlines and missed posts, and holding a line on budget without burning a relationship you'll need next quarter.

Cultural awareness across markets

A campaign line or a creator that works in the UK can be irrelevant or tone-deaf in Germany, Japan or the Gulf, and spotting that early is the main value of a 'global' role over a purely domestic one.

Putting these on a CV? We counted which skills 12,914 live graduate adverts ask for, and what to do with the answer — part of our application advice.

Where it leads

Assistant or account executive - the entry level, heavily focused on research, admin, tracking and drafting. Typically one to two years, though in fast-growing teams people move up sooner.
Senior executive or influencer marketing executive - you own a workstream or a set of creator relationships outright, brief them yourself and handle budget lines rather than just logging them.
Account manager (agency) or influencer/PR manager (in-house) - you run campaigns end to end, manage the assistants below you, and are the day-to-day point of contact for the client or the internal brand team. Reaching this stage usually takes a few years but timelines vary widely between employers and between fast-moving and stable teams.
Senior manager, account director or head of influencer - you set strategy, own significant budgets, pitch for new business (agency side) or negotiate global partnerships (in-house).
Beyond that, routes diverge: comms or brand director, head of social, a move into talent management representing creators, into broader brand marketing, or going freelance or consultant, which is common in this field because the work is project-shaped.

What people get wrong

“It's about going to launch parties and being friends with famous people.”

The bulk of the work is logistics and record-keeping - shipping trackers, contract chasing, address spreadsheets, screenshot folders and reporting decks. Events happen, but you're usually working them, not enjoying them.

“'Global' means international travel.”

For most assistants it means awkward meeting times, co-ordinating with local agencies by email, and adapting one central plan for different markets. Travel, if it happens at all, tends to come later and is far from guaranteed.

“Influencer marketing is a loosely regulated free-for-all.”

It's genuinely regulated in the UK. Gifted and paid content has to be disclosed as advertising, and claims about products - especially health, beauty and financial ones - are subject to the same rules as a TV ad. A meaningful part of the junior job is compliance checking.

“You need a huge personal following to be hired.”

Employers want someone who understands how creators and platforms work and can manage a process reliably. Your own follower count is almost never the deciding factor; evidence that you can run a campaign and keep it organised is.

Where this varies

The job differs sharply depending on where you sit. In an agency you juggle several client brands at once, work to billable time and get broad exposure fast, but with more pressure and generally lower starting pay. In-house at a brand you go deeper on one product range, work more closely with the product, legal and regional teams, and usually get better pay and benefits but narrower variety. Sector matters too: beauty, fashion and gaming run high-volume creator programmes with constant seeding, while B2B technology or financial services influencer work is slower, smaller-scale and leans much more on traditional media relations and compliance sign-off. 'Global' is also used loosely in job adverts - at some employers it genuinely means co-ordinating multiple regions, at others it mostly means the head office happens to be international while your actual remit is UK or EMEA.

Search Global Public Relation Influencer Marketing Assistant jobsFrom employers' own careers sites, updated daily Tailor your CV for this roleFree with an account, 3 a month

General guidance about the role across the UK market, not about any specific employer. Entry routes and requirements vary — always check the individual job advert.