CRM Executive

CRM Executive | London About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry , connecting businesses, professionals and consumers through one platform. Backed by KKR following an $80m investment, Fresha recently reached unicorn status with a $1bn valuation and continues to scale rapidly across global markets. 700+ employees globally 15 offices across North America, EMEA and APAC 140,000+ businesses using Fresha worldwide 450,000+ stylists and professionals on the platform More than 1 billion appointments processed to date Our mission is to transform how beauty and wellness businesses operate, giving them the technology, tools and financial solutions they need to grow — while making it easier for consumers to discover, book and pay for services. Role Overview / Purpose CRM Executive | London | 5 days per week in our London office Own defined areas of Fresha’s B2B CRM programme, such as reactivation and growing wallet share. Take campaigns end-to-end, from segmentation and messaging through to execution, reporting and optimisation. Work closely with the CRM Manager to build your expertise in HubSpot and develop a strong understanding of CRM strategy and best practice. Help drive partner engagement, retention and conversion through relevant, well-timed communications. Have a visible impact on how Fresha engages and grows its global partner base. What You’ll Do Own defined CRM areas end-to-end , such as customer reactivation or growing wallet share, taking responsibility for campaign performance and continuous improvement. Build and manage CRM journeys in HubSpot , including segmentation, automation and messaging logic, working closely with the CRM Manager. Write and optimise on-brand CRM communications , including newsletters, feature announcements and targeted campaigns across different audiences. Analyse campaign performance , using data and charts to understand what is working, identify opportunities and turn insights into clear next steps. Manage CRM campaign volume and timing , helping coordinate the sending calendar and ensuring communications remain effective during high-volume periods. Work cross-functionally with Marketing, Customer Experience and Product to deliver campaigns and automated workflows that support partner engagement and conversion. What We’re Looking For Hands-on experience with a CRM or marketing automation platform , ideally HubSpot. Braze experience is a plus but not essential. A genuine interest in CRM, with the ability to quickly understand segmentation, automation and customer journey logic. Strong data and chart literacy , with the ability to interpret performance and turn findings into practical actions. Strong copywriting skills , with the ability to adapt tone and messaging for different audiences and channels. A strong sense of ownership and initiative , with a solutions-driven approach and the confidence to work independently. Collaborative and adaptable, with strong communication skills and the ability to manage multiple priorities and deadlines in a fast-moving environment. Your Opportunity at Fresha Own, don’t just execute : Take genuine ownership of defined CRM areas and see your work directly influence business outcomes. Build your CRM career : Develop hands-on expertise across HubSpot, segmentation, automation, messaging, testing and reporting. Learn from experienced leaders : Work closely with the CRM Manager and wider Product and Marketing teams, gaining exposure to both strategic and executional CRM. Grow with Fresha : Join a rapidly scaling global technology business where your responsibilities and opportunities can grow alongside the company. Make a visible impact : Your campaigns will reach Fresha’s global partner base and directly support engagement, retention and commercial growth. Develop towards greater ownership : Success in the role means progressing from managing defined campaigns to becoming a trusted owner of larger areas of the CRM programme. Work at global scale : Gain exposure to CRM challenges across multiple markets, audiences and customer journeys within a business serving 140,000+ businesses worldwide. Benefits 💷 Competitive salary - £35K-45K depending on your level of experience 🏦 Pension : 5% employer contribution match 🏥 Health Insurance: Fully covered Health Insurance after successfully passing probation ☕ Office Perks: Free office lunch every Friday 🏢 Office: 5 days per week in our London office, working alongside a collaborative and high-performing team 📈 Career Development: Clear opportunities for career progression and development 🌍 Global Exposure: The opportunity to work within a rapidly growing international technology business 🚀 Learning & Development: Develop your CRM expertise while working closely with experienced Product, Marketing and CRM professionals